FiercePharma |
mHealth aficionados invested in wellness, but prefer OTC to prescriptions: paper
FiercePharma Drugmakers have been eyeing the growing population of web-connected, health-conscious consumers, but in its research in the field, Kantar Health found that at-risk populations who use mHealth gadgets tend to self-medicate with over-the-counter ... |
from mhealth - Google News http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNEbq4IPY9-87kmfzB7LC_eJPXZ2ug&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=fLfLWdiPDcvP3gHRurnwCA&url=http://www.fiercepharma.com/marketing/mhealth-trackers-more-invested-wellness-but-also-more-likely-to-use-otc-paper
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