Every November, the average shopper in the US and China spends a fistful of Benjamins and a fistful of Maos on the year’s hottest sales events.
It happens first in China on Singles Day, which falls on November 11. Next it’s the turn of American shoppers the day after Thanksgiving on Black Friday, and then again on Cyber Monday. So which day is bigger? Which country wins?
Well it’s not Black Friday.
GIF credit: Tumblr.
Black Friday, a primeval affair, is the smallest of the trio.
GIF credit: Seenheardknown.
And it’s not Cyber Monday, either. Even if you combine Black Friday and Cyber Monday in 2015, they’re still not big enough to beat China.
GIF credit: Giphy.
That’s because China’s Singles Day – an online-only event – surpassed America’s top two sales days back in 2012.
GIF credit: Reddit.
This is how much bigger China’s Singles Day was last year.
Background photo credit: Clark Street Mercantile / Unsplash.
Actually that’s not every single shopping website in China. It’s only the spending tally on Alibaba’s marketplaces. Alibaba was started by Jack Ma, China’s richest techie.
Screengrab of Jack Ma at World Economic Forum.
Read it and weep…
OK, that’s unfair. China has a much bigger population and ecommerce is actually more prevalent there than in the US, so it’s not such a surprise that Singles Day is so huge. How big could it be this year?
Alibaba's Singles Day sales: 2011 = $800m; 2012 = $3.1b; 2013 = $5.7b; 2014 = $9.3b; 2015 = $14.3b
So how about 2016?
— Steven Millward (@SirSteven) November 2, 2016
This post China’s Singles Day vs America’s Black Friday and Cyber Monday appeared first on Tech in Asia.
from Tech in Asia https://www.techinasia.com/china-singles-day-versus-black-friday-cyber-monday-sales
via IFTTT
No comments:
Post a Comment