Apple’s new iPhone 7 and iPhone 7 Plus models opened preorders last Friday. And while there may not be quite as much fanfare as there has been in previous years, an Apple launch is still an Apple launch. So how did the phone do in its first 24 hours of preordering in Asia?
To be clear: we don’t know how many phones Apple has sold, because for the first time ever, the company isn’t announcing that number. That’s probably not a great sign. But we can get some idea of the relative levels of interest in each model by how far after the preorder that model will ship (as listed on Apple’s site early Saturday after 24 hours of preorders). If the phone isn’t shipping preorders until November, that suggests it’s been preordered quite a bit already. If, on the other hand, after 24 hours it was still available for delivery on launch day (Sept. 16), that suggests relatively low preorders.
Of course, this isn’t a perfect way of measuring since we don’t know how many of each model Apple has produced in each region. Still, it’s the best we can do with the information the company has made available.
So how does it look like Apple did across Asia?
China
The regular iPhone 7 seemed to generate low interest. Jet black is popular (preorders were already shipping in 4-6 weeks on Saturday morning), but other colors and configurations were still available for delivery on launch day. The silver iPhone 7 with higher storage options seems to be China’s least favorite: 128 and 256 GB versions were both still available for launch-day delivery.
As you might expect, the higher-end iPhone 7 Plus seems to be doing pretty well in China. By the end of Friday, most versions were already preordered to the point that deliveries won’t happen for 4-6 weeks.
(The one exception is the jet black iPhone 7 Plus, which won’t ship in any region until November).
Japan
Japan looked pretty similar to China. Numerous regular iPhone 7 models were still available for delivery within a short time frame (6-8 workdays), although the jet black iPhone 7 was already preordering for shipments 3-4 weeks down the road.
Versions of the iPhone 7 Plus were available for shipping within 2-3 weeks.
Taiwan
Taiwan’s results were also similar. All matte black and jet black iPhone 7 models were already preordered at least a few weeks out, but the silver, gold, and rose gold versions all still had configurations available for delivery on launch day.
Every version of the larger iPhone 7 Plus was available for delivery in 3-4 weeks.
Singapore
Like every other country, Singapore likes jet black, but otherwise interest in the regular iPhone 7 seems low: every other color had configurations (most of the 128 GB and 256 GB versions) that were still available for launch day delivery.
But interestingly, Singapore doesn’t seem to care that much about the iPhone 7 Plus either. If you wanted matte black, you’d have to wait 2-3 weeks, but every other color still had configurations shipping in 6-8 business days. Rose gold is apparently Singapore’s least favorite, as the rose gold iPhone 7 Plus was still available for delivery within 6-8 days for every storage configuration.
Hong Kong
Hong Kong was the odd man out, apparently, or perhaps Apple just didn’t set aside as many handsets for the region. Every single version of every single model of iPhone 7 and iPhone 7 Plus is preordered at least 2-3 weeks out. And the jet black iPhone 7 doesn’t even have a shipping date for preorders; it just says “currently unavailable.”
Since we don’t know how many phones Apple allotted to each region, or whether it produces the same number of phones in each color, it’s tough to say anything too conclusive about Apple’s first-day preorders for the iPhone 7. But broadly speaking, it seems like the iPhone 7 Plus’s dual-lens camera has gotten Asia excited, but the regular iPhone 7 models are generating a bit less interest.
This post The first 24 hours: which iPhone 7 models does Asia love the most? appeared first on Tech in Asia.
from Tech in Asia https://www.techinasia.com/first-24-hours-asia-apple-preorders
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