How Tech in Asia Bangalore opened doors to Japan for this IoT startup from India

Flutura CEO and co-founder Krishnan Raman speaking at Tech in Asia Bangalore 2016

“Japanese hardware and Indian software make for a winning combo in IoT, and I’m here to help make that happen,” remarked a smiling Yoshiko Tsuwaki, deputy director of the information and communication electronics division in Japan’s ministry of economy, trade, and industry (METI). She was speaking at a dinner hosted by Naotaka Nishiyama of Deloitte Japan’s Tohmatsu Venture Support. It was a part of the Tech in Asia Bangalore conference on July 6-7.

One of the participants in the conference was Flutura, an industrial IoT startup from India, which has already got a foot in the door in the US and European markets, with clients like airport equipment maker JBT and energy equipment maker Siemens. The Flutura CEO and co-founder, Krishnan Raman, was a speaker on a conference panel discussion on new age technologies.

Japanese hardware and Indian software make for a winning combo in IoT.

After the panel discussion, he met Nishiyama of Tohmatsu Deloitte, who had a booth at the conference. Krishnan also connected with Yoshiko after the conference. This led to Flutura making a presentation to Japanese businesses at an event organized by METI on August 23.

Subsequently, Flutura was among 10 startups chosen by CEATEC Japan for its IoT acceleration lab early next month. It’s a government-supported program to provide financing, mentoring, and regulatory support to cutting edge IoT projects. “We are really thankful to Yoshiko San and Nishiyama San for providing us with the opportunity talk to Japanese customers in the METI-organized event. We have also received the confirmation of being chosen for the CEATEC IoT Lab and we’ll definitely be there. Thanks to Tech in Asia for having introduced Yoshiko San and Nishiyama San to us during the Bangalore event,” says Krishnan in an email.

Partnership with Hitachi

One thing has led to another. Yesterday was another high point in Flutura’s efforts to enter the highly developed manufacturing and hi-tech sectors in Japan. Hitachi High-Tech Solutions announced a partnership with Flutura to bring industrial IoT intelligence to Japanese businesses. It includes sales and distribution rights for Flutura’s Cerebra analytics products.

“We are excited to offer Flutura’s innovative Industrial IOT Intelligence solution to the rapidly evolving global markets as well as the Japanese market,” says Takashi Iizumi, president of Hitachi High-Tech Solutions, in a news release.

The ‘scale-as-you-go’ pricing model from Flutura helps our customers to start small and then scale the solution.

“We find Cerebra’s rapid implementation approach, alignment to the engineer’s thinking process, and focus on business value to be truly unique. The ‘scale-as-you-go’ pricing model from Flutura helps our customers to start small with valuable pilots and then scale the solution. We believe that now is the ideal time to familiarize our customers with it and believe this partnership will open up new business opportunities for both parties.”

Hitachi High-Tech Solutions aims to leverage Cerebra diagnostics and prognostics solutions that radically improve equipment reliability and process efficiencies.

This is a significant milestone for Flutura which already has a strong presence in the IoT hubs of Houston in the US and Berlin in Germany. With a newfound opening in IoT-hungry Japan, the Bangalore startup sits on the cusp of East and West, giving formidable industrial IoT rivals like GE’s Predix a run for their money.

See: This IoT startup is competing with GE and winning. Here’s how.

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from Tech in Asia https://www.techinasia.com/tech-in-asia-bangalore-opens-doors-to-japan-for-flutura
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