Photo credit: manganganath / 123RF.
Mobile app data analytics firm App Annie projects a 33 percent growth in consumer spend on apps this year, rising from US$61.8 billion last year to US$82.2 billion in 2017. This is expected to grow at 18 percent annually to cross US$139 billion in 2021.
This takes into account only the spend in app stores. There’s a parallel surge in mobile commerce and in-app advertising revenue, says App Annie.
Source: App Annie.
The bulk of the revenue comes from the Asia-Pacific region, dominated by China overall. The most lucrative market, however, is Japan where the revenue per device is US$105.
Asia Pacific also accounts for the lion’s share of app downloads which is expected to reach nearly 200 billion this year and cross 350 billion in 20121. However, when it comes to downloads, it is the fastest growing smartphone market of India that dominates, followed by Indonesia.
Source: App Annie.
“Consumers are spending twice as much time in apps than they did two years ago,” says Danielle Levitas, SVP of research at App Annie. Nearly 3 billion more consumers will be introduced to apps over the next five years in emerging markets, says the report. And as these markets mature, the trend so far has been of users increasingly engaging with and spending on the apps.
This post Good news for apps: App Annie predicts consumers will spend 33% more in 2017 appeared first on Tech in Asia.
from Tech in Asia https://www.techinasia.com/app-annie-predicts-consumers-will-spend-more-in-2017
via IFTTT
No comments:
Post a Comment