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On the lookout to hire the next talented team member who can help propel your startup on the path to success? You’re likely to find that recruiting top talent has become more competitive than ever. A solid job posting thus becomes crucial to take that candidate one step closer to becoming an applicant.
What then, makes a good job posting? These few pointers and examples will guide you in creating a concise post to attract relevant and quality candidates!
1. Responsibilities and requirements
First things first, nail the fundamentals of every job posting by ensuring you’ve accurately captured the role’s responsibilities and requirements. It should utilise action verbs such as “execute and support the plans flawlessly”, in order to pack a stronger punch in your description.
To make for easy reading, define no more than eight responsibilities of the role, and break them down into bullet points just like what Chope listed in their job listing.
Responsibilities for Sales & Business Development Role:
- Acquire and develop sales opportunities through a combination of channels, including but not limited to, referrals, networking, cold calls, and face-to-face meetings
- Diligently follow up and close sales opportunities
- Build a lasting relationship with restaurant decision makers to maintain the possibility of future sales
- Consult and make recommendations to restaurant decision makers on our products and services while communicating the value of joining the Chope network
- Collating press materials to ensure that a restaurant is ready to go live on the various Chope distribution channels
2. What qualifications and skills are required?
Be sure to share what you expect from an ideal candidate in no vague terms. “Experience in UI/UX” could mean anything from dabbling with a blog to five solid years of working as a designer.
The clearer you are, the more likely you’ll attract the candidates you are looking for – this is especially crucial for technical roles. This job posting from GTEX Asia below appropriately spells out the skills required to succeed in this Front End Developer role.
- Over 2 years of development experience and very good practical knowledge in:
- JavaScript (Ninja), ECMAScript 5, HTML5, CSS3, jQuery
- Coding using JS Design Patterns
- Creation of CSS and JS code working on multiple browsers and mobile platforms
js
- Deep knowledge of Adobe graphic design software, in particular Adobe Photoshop, for purposes of interface creation
- Knowledge of:
- Semantic HTML markup
- Presentation separation of content and page HTML structure
- W3C standards (incl. WAI)
- js
3. Use descriptive language
A job posting is also a chance to exhibit your company’s personality and connect with candidates who identify with the same traits. Agorize was an excellent example when they seized the challenge to express their enthusiasm about this open position:
You have an entrepreneurial mind-set: you are a proactive multi-tasker, ambitious, and with the capability to “think out of the box”. You are enthusiastic, passionate and eager to learn! You do not take NO as an answer and you are not afraid to run the extra mile.
You have a deep passion for innovation, and you would like to be part of our project to become THE go-between in the innovation world.
Job seekers can only be as enthused about a position as you are. If you don’t take the lead in demonstrating that it’s a fantastic opportunity, you can’t blame them for not being excited about it.
4. Compensation
Sharing a salary range helps to quickly filter the right set of candidates. The majority of us take on jobs to support ourselves or families. Showcasing compensation will give candidates further confidence to apply for your role- and in fact on Tech in Asia Jobs, boosts click through rates on your job postings by 75 percent!
5. Intangible benefits
While compensation is a crucial part of the conversation, it’s not just about the money either. Don’t hesitate to include perks that are unique to your company can help incentivise potential employees who value other intangible benefits such as a fun working environment, and Friday drinks.
Uber does it well in this job post here by sharing the upside of joining their team, such as Uber credits and sharp, motivated co-workers in a fun office environment.
6. Share your company vision
If you want to distinguish yourself in a sea of job postings, be sure to share your company’s mission as well as culture. Additionally, it’ll help job seekers determine if they’re a right culture fit for your team. Japan’s Tamecco captured the essence of their company spirit well here:
We pair program, all day, every day because we know it delivers remarkable results. We practice and teach an approach to software engineering that applies across industries and organisations, so you’ll experience all types of teams, products, and technologies.
And we believe in working at a sustainable pace – you’ll typically code hard for 8 hours each day, but then you’re off work to relax, recharge and refocus.
Photos they uploaded depicting their company environment served as good visual aids to help potential employees get a better sense of the working environment.
Photo credit: Tamecco
Need more references? Try browsing various jobs on Tech in Asia Jobs to see how it’s done. If you’re feeling up to it, take a stab at creating your free job posting today!
This post 6 tips and examples to help you write an effective job posting appeared first on Tech in Asia.
from Tech in Asia https://www.techinasia.com/effective-job-posting
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